Triptii Dimri enters her angels era by becoming the first Indian brand ambassador for global fashion label Victoria's Secret
ETimes | April 10, 2026 5:39 PM CST
In a defining moment for Indian fashion on the global stage, Bollywood actress Tripti Dimri has become the first-ever Indian brand ambassador for Victoria’s Secret. A label that is long known for cultural influence, feminine sensuality, and international glam. This collaboration isn’t just a mark in a personal career, but it also signals a powerful shift in the global fashion industry.
On April 9, Victoria’s Secret India announced her as the face of the brand’s ‘Summer Signature’ campaign, showcasing a range of comfort-focused designs that looked bold and absolutely iconic. This milestone embraces diversity, individuality, and voices that international labels are now seeing beyond the traditional Western gaze.
While several models of Indian origin have already walked for Victoria’s Secret, this is the first time that an Indian celebrity has officially been appointed as the global brand ambassador of India. Tripti highlighted that this partnership aligns with her strong belief in embracing one’s authentic self and feels grateful and excited.
For the campaign, she appeared in three distinct looks, which were styled by Anaita Shroff Adjania and which included her signature sleepwear look, a casual chic ensemble, and an edgy bold statement outfit. The summer collection sincerely focuses on ease, comfort, and, of course, blending with contemporary fashion while maintaining the brand’s iconic edgy aesthetic.
For the announcement event in Mumbai, the diva walked in a sleek, plain black fitted gown with a show with a bold sweetheart neckline which gave a subtle glittery peek, matched with statement long dangling silver earrings, open locks, and a dewy natural makeup base.
As stated above, several Indian-origin models have already walked for Victoria’s Secret, where Neelam Gill became the first Punjabi model to walk in the brand’s fashion show in 2024 and 2025. On the other hand, popular Indian model Ujjwala Raut is among the early Indian faces associated with the runway.
Victoria’s Secret is an American fashion label founded in 1977 in San Francisco. Known for its fashionable lingerie collection, the brand also offers comfortable nightwear and other accessories, whereby, over time, it has become a cult fashion label amongst millennials and Gen Z.
On April 9, Victoria’s Secret India announced her as the face of the brand’s ‘Summer Signature’ campaign, showcasing a range of comfort-focused designs that looked bold and absolutely iconic. This milestone embraces diversity, individuality, and voices that international labels are now seeing beyond the traditional Western gaze.
While several models of Indian origin have already walked for Victoria’s Secret, this is the first time that an Indian celebrity has officially been appointed as the global brand ambassador of India. Tripti highlighted that this partnership aligns with her strong belief in embracing one’s authentic self and feels grateful and excited.
For the campaign, she appeared in three distinct looks, which were styled by Anaita Shroff Adjania and which included her signature sleepwear look, a casual chic ensemble, and an edgy bold statement outfit. The summer collection sincerely focuses on ease, comfort, and, of course, blending with contemporary fashion while maintaining the brand’s iconic edgy aesthetic.
For the announcement event in Mumbai, the diva walked in a sleek, plain black fitted gown with a show with a bold sweetheart neckline which gave a subtle glittery peek, matched with statement long dangling silver earrings, open locks, and a dewy natural makeup base.
As stated above, several Indian-origin models have already walked for Victoria’s Secret, where Neelam Gill became the first Punjabi model to walk in the brand’s fashion show in 2024 and 2025. On the other hand, popular Indian model Ujjwala Raut is among the early Indian faces associated with the runway.
Victoria’s Secret is an American fashion label founded in 1977 in San Francisco. Known for its fashionable lingerie collection, the brand also offers comfortable nightwear and other accessories, whereby, over time, it has become a cult fashion label amongst millennials and Gen Z.
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