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According to CEO Kevin Kwon, 2025 marked a strategic inflection point for the company as it set out a clear three-year roadmap anchored in customer centricity, quality and sustainability, with the goal of providing peace of mind to every Vietnamese family.

2025 total revenue from insurance operations reached VND19,577 billion. Investment revenue reached VND12,080 billion, including VND3,995 billion from the Unit-Linked Fund investment portfolio.

Additional bonuses declared for the Participating (PAR) Fund reached VND 1,779 billion, reinforcing long-term value for participating policyholders. In total, Prudential Vietnam declared over VND4 trillion in regular and one-off additional bonuses.

Claims and insurance benefits reached nearly VND16,489 billion, up 15.3% year-on-year. Solvency ratio over 200%, underscoring our strong capacity to fulfill our insurance benefit commitments.

Total assets reached VND198,855 billion, up 5.2%. While total invested assets amounted to VND 180,837 billion, up 7.2% year-on-year. Of this, investment in bonds reached VND92,609 billion. Profits before tax increased to VND4,937 billion, up 47.8%.

Alongside its growth ambitions, Prudential Vietnam continued strengthening its operational foundations by streamlining its operating model, modernizing technology and building long-term capabilities.

During the year, the company enhanced customer trust and experience, achieving the top ranking in relationship Net Promoter Score (rNPS), alongside improvements in policy persistency and retention. It now serves nearly 2.4 million policyholders, underscoring sustained customer confidence.

Prudential Vietnam also expanded its protection and investment offerings while accelerating digital transformation across key customer journeys to deliver simpler, faster and more personalized services. Improvements in claims digitization, straight-through processing and near-cashless payouts helped shorten turnaround times and enhance service performance. The company also advanced the development of PRUServices to strengthen customer relationship management and contact center capabilities.

With a nationwide network of more than 200 agency offices and seven bancassurance partners, including five strategic partners, Prudential Vietnam continued to build an integrated distribution ecosystem, improving access to professional, transparent and needs-based financial advice.

The insurer maintained investment in human capital and community initiatives, delivering more than 16,000 learning hours and fostering a high-performance culture.

Between 2024 and 2025, Prudential Vietnam mobilized over VND28 billion to support more than 99,000 people through programs focused on financial literacy, health and climate resilience, reinforcing its commitment to inclusive and sustainable development. The company was also recognized among the Top 100 Sustainable Businesses (CSI100) for the ninth consecutive year.

As Vietnam’s insurance market evolves with increasing emphasis on transparency and customer trust, Prudential Vietnam said it remains committed to a customer-first strategy and delivering sustainable, long-term value.

Prudential Vietnam is a member of Prudential plc, which provides life and health insurance and asset management across Greater China, ASEAN, India and Africa.

As of December 2025, the company had charter capital of VND7,698 billion and offers a broad portfolio of life insurance products, serving millions of customers nationwide through its extensive office network and strategic banking partnerships.