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Bollywood celebrities are increasingly venturing into the beauty industry, creating their own skincare and makeup brands that go beyond traditional endorsements. With the industry booming, these celebrity-led ventures are shaping consumer trends and redefining the connection between glamour and wellness.

By Ruchi Rai Agarwal

Bollywood celebrities are no longer just the faces of beauty brands, they are building their own. From premium skincare to affordable everyday essentials, many actors have stepped into the beauty space, turning personal style and wellness into full-fledged businesses.

With the beauty industry booming, celebrity led brands are becoming more than just vanity projects. They are shaping trends, influencing consumer choices, and redefining how audiences connect with skincare.

82°E by Deepika Padukone

Launched in 2022, the brand focuses on combining traditional Indian ingredients with modern skincare science, centred around the idea of self-care simplified. One of its best known products is the Ashwagandha Bounce Moisturiser, designed for hydration and skin barrier support.

Hyphen by Kriti Sanon

Targeted at a younger audience, the brand offers accessible, everyday skincare products and has quickly gained popularity in a competitive market. Its focus remains on the idea of the power of nature and potency of science, this brand is vegan, PETA certified, and sustainability focused. A popular pick is the Barrier Care Cream, known for its lightweight and everyday use appeal.

Kay Beauty by Katrina Kaif

Although primarily known for makeup, the brand also focuses on skin friendly formulations suited for Indian skin tones. The Hydrating Foundation remains one of its best-selling products, blending skincare benefits with coverage.

Star Struck by Sunny Leone

A vegan and cruelty free brand, Star Struck offers accessible beauty and skincare products with a youthful appeal. Its Lip Plumper range is among its most popular offerings, widely recognised across its product line.

LoveChild by Masaba Gupta

Adding a bold and expressive touch to the category, the brand is known for its vibrant identity. It blends skincare and beauty with a strong focus on individuality and encourages users to experiment with their personal style. The Liquid Matte Lipstick is one of its best sellers, known for its rich pigment and long wear.