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Instagram Update: Instagram is introducing its paid version, offering users a range of premium and exclusive features..
Shikha Saxena | April 7, 2026 2:15 PM CST

Instagram Stealth Mode Story: In today's world, social media is no longer merely a means of passing the time; it has become an integral part of people's lives. Consequently, Instagram is now taking a significant step to further enhance the user experience for its community. According to reports, the company is currently testing a paid version—potentially to be dubbed "Instagram Plus"—in select countries. Through this new feature, users will gain access to a host of additional amenities that are not available in the standard free version. Notably, this service is expected to be particularly beneficial for individuals who spend a considerable amount of time on the platform or are involved in content creation.

**Where Has the Testing Begun?**

According to reports, Instagram is conducting trials for this paid feature in countries such as Mexico, Japan, and the Philippines. This constitutes the initial phase, during which the company is assessing user feedback and evaluating the practical utility of the features. If everything proceeds smoothly, the service could soon be rolled out to other countries as well.

**What Could Be the Price?**

Reports suggest that the cost of this paid version could be approximately ₹200. However, the pricing may vary slightly across different countries. As of now, there is no official information regarding what the price will be if and when it launches in India.

**Benefits for Users**

Users can look forward to several exclusive features in this new version:
Users will be able to view Stories for a duration exceeding 24 hours.
They will be able to manage their "Close Friends" list more effectively.
They will gain access to exclusive content.
Fewer advertisements will appear within the app.
They may also receive access to certain advanced tools that will prove helpful for content creators.

**Why Is the Company Introducing This Feature?**

This move by Instagram is widely regarded as part of its broader strategy to boost revenue and provide a premium experience to its user base. As competition among social media platforms continues to intensify, companies are striving to retain user engagement by introducing innovative new features.


Disclaimer: This content has been sourced and edited from NDTV India. While we have made modifications for clarity and presentation, the original content belongs to its respective authors and website. We do not claim ownership of the content.


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