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The report also shows that revenue per available room (RevPAR) in Phu Quoc increased from below $50 in 2024 to approximately $160-170 in 2026. The narrowing gap with Phuket indicates a shift from price-based competition toward improved profitability through diversified offerings, cost optimization and more efficient operations.

Industry data suggests that as traditional source markets stabilize and travel demand shifts toward emerging destinations, Phu Quoc is entering a new growth phase. The island continues to expand its tourism offerings, particularly in nighttime activities and large-scale entertainment developments.

Large-scale tourism products, especially in the southern part of the island, are contributing to this momentum. New attractions include nightly performances such as “Kiss of the Sea” and “Symphony of the Sea,” which combine stage shows with fireworks displays. These experiences are seen as factors that help extend visitor stays and encourage repeat visits.

Nightly fireworks shows consistently draw large crowds of visitors to the beaches of Phu Quoc. Photo courtesy of Sun Group

Nighttime tourism has also evolved. Areas such as Sunset Town now offer a broader range of activities, from sunset viewing and dining to evening entertainment, replacing the earlier pattern of limited nighttime options. This shift has contributed to higher occupancy rates, particularly in the southern resort segment.

The STR report also highlights a broader trend in which Vietnam’s resort destinations, including Phu Quoc, are reshaping regional competition. Rather than relying solely on natural advantages, the island is increasingly competing through operational efficiency, cost management and continuous product development.

The emergence of new developments such as Apollo Cafe helps Phu Quoc continually deliver fresh and evolving experiences to visitors. Photo courtesy of Sun Group

While Bali faces signs of saturation and Phuket continues to expand supply, Phu Quoc remains in a phase where new developments are relatively controlled while tourism products continue to be refreshed, helping sustain its appeal to both domestic and international visitors.

Future growth is expected to be supported by infrastructure investment and preparations for APEC 2027. Developments include upgrades to transport systems and new hospitality projects such as a large-scale hotel complex at Bai Dat Do (Ruby Beach), where multiple international hotel brands are expected to enter the market.

Renderings of the “hotel city” at Bai Dat Do (Ruby Beach) underscore its emerging role as a regional resort hub. Photo courtesy of Sun Group

In addition, the introduction of international operators such as Rixos on Hon Thom Island is expected to contribute to higher service standards and a more diversified tourism offering.

With continued growth in occupancy, expanding tourism products and ongoing infrastructure development, Phu Quoc is positioning itself as an increasingly competitive destination alongside long-established resort markets in the region.